imagined, then realised.

blonde. is a minimalist jewellery label that started from humble beginnings at a bedroom desk and front-yard garage in Sydney, Australia. While the brand has grown considerably since then, our values are steadfast. We continue to hand design, craft, assemble and finish all pieces personally in our Sydney studio to ensure a final product that feels as individual as it looks.

We're often asked about the origin of name ‘blonde.’ To us, it represents a point of transition. Before dying your hair a new colour, it’s customary to begin by bleaching it blonde. This process strips the hair to its essence, priming it for change and preparing it for something more interesting.

As a brand, we want blonde. to embody a similar point of transition in the lives of others, catalysing change between their current state and something more interesting.

In a different way blonde. has already acted as that point of transition in our own story. Serving as a turning point between the prospect
of mundane a full-time work and the realisation our dream jobs – this.

All blonde. jewellery is made exclusively from solid Sterling Silver 925 and 9ct Gold to deliver quality, long-lasting pieces without compromise.

We're also firm believers in contributing to a more sustainable environment. As such, our jewellery is made almost exclusively from recycled metals, all off-cuts are re-used, the little packaging we do use is produced from environmentally friendly materials and shipping is carbon-offset.